Why marketing really matters. Lessons from Joshua Bell A virtuoso violin performance goes unnoticed in a D.C. metro station. What marketing lessons can we learn? Joshua Bell is one of the best violinists of our time, celebrated at every performance in concert halls throughout the world. In America, where he was born and grew up, [...]
For many professionals, the single most difficult part of starting to market their business is the very act of getting started. So many professionals would rather do virtually anything else than sit down and think about how they are going to attract new business. The good news is that it isn’t all that difficult, once [...]
Last Wednesday evening I spoke about marketing to more than 100 solicitors at a solicitors bar association event. My presentation on marketing for solicitors was an overview of some principles and techniques that small law firms could adopt as a starting point. My presentation was very general indeed. I aimed to give an overview only [...]
Our client newsletters for solicitors and accountants have just become cheaper as a result of the VAT reduction in the Irish Government’s jobs initiative. At midnight today, 1 July 2011, the VAT rate on newsletters and other printed materials reduced from 13.5% to 9%; another good reason to send a client newsletter if you aren’t [...]
